About Nuviya

A cross-border team making cosmetic surgery safer, simpler and more accessible for patients globally

Nuviya matches Australians with verified, board-certified plastic surgeons in Brazil and coordinates the travel around the surgery. Here is the company behind that, and the story it started from.

Ash Frenken

Nuviya's Founding Vision

Nuviya's Aussie co-founder who chose Brazil

"I didn't come to Brazil for surgery — I came here to live. Once I saw the standard of care up close, I couldn't understand why Australians pay up to 3x the price at home for the same procedure."

Meet Ash Frenken, our Co-Founder and CEO — an Aussie who moved to Rio de Janeiro and made it home. Living and working in Brazil, he's built Nuviya to hold every step of the journey to the standard he'd expect for his own family back home.

Co-Founder & CEO, Nuviya
Australian expat — living in Rio de Janeiro
Startup founder & operator background

Our reason

Choosing cosmetic surgery is deeply personal

It's also one of the most important financial decisions many people will ever make.

Brazil performs more cosmetic surgery procedures than almost anywhere in the world. Millions of Brazilians undergo procedures each year — from breast augmentation and liposuction to rhinoplasty and body contouring.

Yet despite how common these procedures are, the journey to get there is often confusing, fragmented, and expensive.

Prices can vary widely between surgeons — sometimes dramatically — and patients are often left trying to figure out the right move, with little to no qualified support, with a decision that has significant consequences if made wrong.

We believe there is a better way.

Brazilian cosmetic surgeon embracing a patient

Our mission

Why We Started Nuviya

We created Nuviya because we saw a gap between how important this decision is — and how unsupported people feel when making it.

The current system puts the responsibility entirely on the patient, from education to surgeon selection to financing their procedure.

When the outcome will stay with you for life, that's too much uncertainty.

Nuviya was built to bring structure, clarity and guidance to this process.

Leadership

Our Founders

A rare partnership between deep tech innovation, top-tier surgical mastery, and global medical tourism leadership — combining data, intelligence, and decades of patient-facing experience.

CEO & Co-Founder

Ash Frenken

Having built technology platforms designed to simplify complex decisions, I saw an opportunity to bring that same clarity and confidence to cosmetic surgery in Brazil — so patients can navigate such an important journey with more trust, transparency and support.

Ash is an Australian born technology entrepreneur with a background in building digital platforms that simplify complex, high-stakes decisions in Australia. After relocating to Brazil and falling in love with the country's culture and entrepreneurial energy, he saw firsthand how fragmented and overwhelming the cosmetic surgery journey could be.

Nuviya was born from that insight — to bring structure, transparency and intelligent guidance to one of the most personal decisions someone can make.

As CEO, Ash leads Nuviya's vision to combine technology, trusted medical networks and financial clarity into a safer, smarter patient experience.

Chief Medical Officer & Co-Founder

Dr. Leandro Gregório

CRM-SP: 231278 | RQE: 136020

As a plastic surgeon, I have seen how important it is for patients to feel safe, informed and properly guided at every stage of their journey. Through Nuviya, I'm helping build a better experience — one grounded in medical integrity, transparency and the standard of care every patient deserves.

Dr. Leandro Gregório is a Brazilian born board-certified plastic surgeon based in São Paulo, with extensive training in both aesthetic and reconstructive surgery. Known for his technical precision and patient-first approach, he believes cosmetic surgery should always be guided by safety, transparency and realistic expectations.

As Nuviya's Chief Medical Officer (CMO) and Co-Founder, Dr. Leandro Gregório oversees Nuviya's clinical standards and surgeon network, ensuring every partner meets rigorous medical and ethical criteria. He plays a central role in maintaining the safety and quality patients deserve.

Director — Medical Tourism & Co-Founder

Chloe Walker

Having built one of the first cosmetic surgery marketplaces in Australia, I've seen how much better outcomes can be when patients have trusted information, personalised guidance and access to the right specialists. That's why I'm excited to support Nuviya as it helps raise the standard for patients in Brazil.

Chloe Walker is the visionary founder and CEO of Pirk, one of the world's first cosmetic surgeon marketplaces that has been dedicated to bringing transparency, safety, and clarity to the cosmetic and plastic surgery industry. With a strong background in high-growth business development and a firsthand understanding of the challenges patients face when navigating elective procedures, Chloe built Pirk to empower clients through trusted information, personalised guidance, and access to highly vetted specialists.

Chloe now serves as Nuviya's Director of Medical Tourism, leading our dedicated Medical Tourism vertical. Starting with Australia — and with our sights set on similar markets around the world — she is helping shape a platform that guides international patients through every step of the cosmetic surgery journey with clarity, safety, and confidence. By combining Nuviya's intelligent surgeon matching, trusted medical networks, and patient-first guidance, Chloe is leading our mission to make plastic surgery simpler, safer, and more accessible for patients everywhere.

Our values

What we stand for

Because life-changing decisions deserve clear standards and unwavering integrity.

Safety Is Non-Negotiable

Cosmetic surgery is a medical decision with lifelong impact.

We believe patients deserve verified credentials, proven experience and clear standards. Safety is not an add-on — it is the foundation of everything we build.

Clarity Creates Confidence

Too many patients rely on fragmented information and social media opinions.

We believe decisions should be guided by structured education, transparent comparisons and realistic expectations. Confidence comes from clarity — not pressure.

Transparency in Cost

Cosmetic surgery in Brazil can vary widely in price — and understanding why isn't always easy.

We believe patients should understand what they're paying for, how pricing differs, and what value truly means. Medical decisions should never be driven by financial confusion.

Access With Integrity

Most cosmetic procedures are not covered by insurance, and financing options can be limited or opaque.

We believe affordability should never compromise safety — and financial pathways should reduce stress, not create it. Access should feel structured, transparent and responsible.

Empowered Patients First

We are not here to push anyone into surgery.

We are here to support informed decisions, thoughtful consultations and personal goals. Technology should guide — not pressure. The decision is always yours.

Talk to the people behind it

A patient advisor will walk you through how a match works, with no obligation.

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